THEME: "The Fortune Is In The Follow-up"

DATE/TIME: Thu, October 25th, 2007; 6:30pm to 8:00pm

TRAINER: Tyrone Turner

OBJECTIVE: Attendees will learn how to build a monstrous contact list on a shoe string budget and turn prospects into customers.

Here is a quote from one of my mentors, Phil Barnhart:

"You can have great marketing brochures, a killer website, and an awesome product/service. However, people will buy from those that they like, know, and trust, and the only way that you're going to accomplish that is to build a relationship.

Every marketer knows that businesses are a lot more effective and deliver much better returns on investment when customers form long-term - hence profitable - relationships with the company's brand. But few know what drives and motivates customers to do that.

Sound relationships are more than business transactions, they are personal and emotional and have complex drivers that have to be understood before they can be used to nurture a long-term relationship.

If we're honest, many decisions are based on gut feel. But what are customers seeking from the relationships they have with businesses? What do businesses think customers want? And what do businesses deliver?

Why do some companies sell better, faster and more successfully than others? How do some firms show consistent sales gains every quarter? Can we cost effectively support our clients and deliver increasing levels of satisfaction? How do we remain strategically aligned with our top customers? How can we capitalize on existing client relationships?? We hear these questions everyday. Executives and sales managers everywhere are demanding better visibility, control and focus from their organizations. We recognize that creating appropriate sales and relationship processes, keeping organizations efficient and deploying enabling technology are complex challenges. Utilizing various high-tech, high touch solutions allows you to strengthen client relationships in a such a way that you add a very personal touch, and you save yourself time, energy, and money - but most importantly, you keep your relationships strong and growing all of the time."

Hope to see you there...